Girl Power rules at The Melbourne Fashion Festival presented by RUSSH

The Melbourne Fashion Festival presented by RUSSH drove easy style in all the right fashionable ways on Sunday night’s runway. VAMFF is putting on another amazing spectacle at the Royal Exhibition building in Carlton.

The stylish magazine brought together some of Australia’s top designers. With designers from labels Anna Quan, Bul and KUWAII displaying their forthcoming seasons. The ready to wear collections brought an easy everyday vibe to the runway. Crisp men’s shirt tailoring fitted with denim and bold prints gave viewers the laid back approach. Girly and easy fashion dominated, with dresses over jeans, loose fitting tops and comfortable jackets. Affordable and easy fashion was highlighted on the runway, with designs that could be easily included in an existing wardrobe.

With another packed house of guests viewing the show, Melbourne crowds gave an energetic response to the RUSSH designers. “I love Anna Quan’s work so much” Holly from Footscray said to Melbanight as the Anna Quan designs were walking. “I think I have to go and buy everything that just walked!”

The power of women leads the runway show!

The Melbourne Fashion Festival presented by RUSSH
The Melbourne Fashion Festival presented by RUSSH/© MARISHA DUDEK PHOTOGRAPHY.

The shows highlight was the running theme of the runway. With an opening monologue covering societies expectations of girls growing into women thorough to a backdrop of skater girls. The finally of the show had the models running down the runway wearing t-shirts made by The House of Riot.

Melbournians, Sally-Anne McCarthy and India Callahan, said to Melbanight they felt exhilarated by the runway show.

“I think it was a really powerful show. I loved the start and end of the show, and the was the clothes kind of had a boy edge was really special” McCarthy said. “It really pushed some stereo-types for me. I love being really girly but I do like to dress a bit tom boy too” said Callahan.

Over the next week, close to 30,000 Melbournians will join in the Festival. Viewing 12 Runways, highlighting what’s in store for the next seasons. The Melbourne Fashion Festival (VAMFF) is now in it’s 21st year. Set in the stunning Melbourne Exhibition Building in the Museum precinct. There is tonnes on over the Festival, with multiple activities on at The Plaza. Even if you have no ticket to the Runway shows you can interact with the crowds and check out the Melbourne style on full display.